Witron's Migros Omnichannel Warehouse wins IFOY AWARD

  • International jury of trade journalists selects Witron warehouse project as the winner in the IFOY category "Integrated Warehouse Solution".
  • Prof. Dr. Dr. h. c. Michael ten Hompel, Managing Director of Fraunhofer IML, Dortmund, presents IFOY trophy. 
  • Glamorous IFOY Award Night at the CeMAT in Hanover.

Hanover, April 23, 2018. The IFOY Award 2018 in the category "Integrated Warehouse Solutions" goes to Witron Logistik + Informatik GmbH for the Migros Distribution Center Suhr AG in Switzerland. The cheering was overwhelming when Prof. Dr. Dr. h. c. Michael ten Hompel, Managing Director of Fraunhofer IML, revealed the traditionally well-kept secret of the winner at the CeMAT opening ceremony.

Integrated Warehouse Solution of the Year 2018

"Witron is the first logistics system integrator in the world to have succeeded in developing an all-round omnichannel solution. The merger of the volatile small volume order picking at migrolino AG with the Migros branch business is a masterpiece", the jury explained its verdict.

migrolino AG, a subsidiary of the Migros Cooperative Association, is one of the leading providers in the Swiss convenience market. On a peak day, the omnichannel logistics centre supplies more than 600 Migros stores with over 300,000 retail units and the migrolino shops at petrol stations or train stations with more than 118,000 pick units. Witron has combined different distribution channels (branch, small volume, wholesale logistics) and different product groups (dry, fresh, temperature-controlled) in an mechanised system. This integration has not only led to cross-channel synergies and an economical overall solution, yet has made the processes extremely flexible.

In particular, the picking performance has increased by a factor of 3 compared to a manual picking system. In addition, an increase in volume from 9 to 20 million picks per year is possibel in the coming years.  

To this end, the logistics system integrator automated the previously manual migrolino logistics in a two-storey, 14,000 square meter warehouse during ongoing operation. It was integrated in such a way that both areas support each other and, above all, optimise themselves as far as possible. The highlight of the solution is the interaction of IT and mechanics. All system components and product ranges are networked and controlled by the Witron WMS system 4.0. A variety of logistics modules are used, including the "Order Picking Machinery (OPM)" for fully automated order picking of retail units, the "Dynamic Picking System (DPS)" for small-volume articles, the "Automated Tote System (ATS)" for crates and containers and the fully automated goods issue buffer. All areas are supplied from an automatic pallet high-bay warehouse.

The IFOY Award has established itself as an indicator of economic efficiency and innovation. Due to its specialised expertise it is regarded as the most important innovation award in intralogistics. The decision is based on the IFOY Audit. The devices and solutions are subjected to individually tailored driving or function tests, including the IFOY test protocol comprising around 80 criteria and the scientific IFOY Innovation Check. In addition, jurors and their advisory teams assess the finalists personally before voting. Above all, it is crucial that the nominees are compared not with each other, yet with their competing devices on the market. 

The IFOY Award, which is sponsored by the German Federal Ministry of Economics and Energy, is presented by the Association for Materials Handling and Intralogistics within the VDMA. IFOY partners are CeMAT, the world's leading trade fair for intralogistics, Hanover, and Messe München with its trade fairs transport logistic, bauma and IFAT. Pallet partner of the IFOY Award is Chep, world market leader in the pooling of pallets and containers. The technology partner is battery charging specialist Fronius.


You can find a detailed project description for free coverage under:

Press releases of all winners can be found in the press section athttp://www.ifoy.org

IFOY test reports and innovation checks of all finalists are available for free use at:  http://www.ifoy.org/en/nominations-2018

IFOY AWARD: Winners 2018 at a glance

Photo download:migrolino - maximum fexibility for omnichannel logistics, Witron

Photo download: RX 20, Still (electric)

Photo download: ECE 225 with easyPILOT Follow, Jungheinrich (electric)

Photo download: Wegard Trail, Wegard

Photo download: MK 140, Liebherr

Photo download: Cross-technology battery charging system SLH300, Jungheinrich



The International Intralogistics and Forklift Truck of the Year (IFOY AWARD) recognises the year's best intralogistics products and system solutions. The aim of the organisation is to document the performance capability and innovative drive of the intralogistics, helping to boost competitiveness and raise the profile of the entire sector in the public arena. The winners of the IFOY Award are selected once a year by an independent jury of international trade journalists. The sponsor of the IFOY Award is the VDMA Materials Handling and Intralogistics Sector Association. The IFOY partners are Deutsche Messe with the leading international CeMAT trade fair for intralogistics in Hannover, and the Messe München trade fair company in Munich with the "transport logistic", bauma and IFAT fairs. The IFOY pallet partner is CHEP, the global market leader in pallet pooling. The IFOY technology partner is the battery charging specialist Fronius. The patron of the IFOY Award is the German Ministry for Economic Affairs and Energy. The headquarters of the IFOY Organisation are in Ismaning near Munich.


Members of the jury:Kirsty Adams, editor-in-chief SHD Logistics (UK), Vladimir Antonov, editor-in-chief Sklad i Technika (Russia), Dr. Cecilia Biondi, editor-in-chief Logistica Management (Italy), Snejina Badjeva, editor-in-chief Logistika magazine (Bulgaria), Dave Blanchard, editor-in-chief Material Handling & Logistics / Industry Week (USA), Theo Egberts, IFOY tester and owner of Buro Andersom / Andersom Testing (Netherlands, without voting rights), Thilo Jörgl, editor-in-chief Logistik Heute (Germany), Anders Karlsson, editor-in-chief Svensk Åkeritidning(Sweden), Klaus Koch, editor-in-chief Logistik&Fördertechnik, Handel Heute(Switzerland), Allan Leibowitz, editor-in-chief forkliftaction.com (Australia), Valeria Lima de Azevedo Nammur, editor-in-chief LogWeb Magazine (Brazil), Øyvind Ludt, editor-in-chief Moderne Transport (Norway), Bernd Maienschein, editor-in-chief MM Logistik (Germany), Marilena Matei, editorial director Tranzit / Tranzit Logistica (Romania), Anton Mizunov, editor-in-chief Skladskoj complex (Russia), Maurizio Peruzzi, editor-in-chief Il Giornale della Logistica (Italy), Szilvia Rapi Jaubert, publisher and editor-in-chief Supply Chain Monitor (Hungary), Isabel Rodrigo, editor-in-chief Logística Profesional (Spain), Thomas Rosenberger, editor-in-chief lastauto omnibus (Germany), Hans-Joachim Schlobach, publisher and editor-in-chief Business+Logistic (Austria), Sascha Schmel, Managing Director association materials handling and intralogistics in the VDMA (Germany, without voting rights), Sebastian Śliwieński, editor-in-chief Warehouse Monitor (Poland), Jarlath Sweeney, editor-in-chief Fleet transport (Ireland), Johannes Tomsich, editorial director Logistik-Kurier (Austria), Mats Udikas, editor-in-chief Transportnytt (Sweden). The Executive Chairperson of the jury is Anita Wuermser, logistics journalist and managing director of wuermser.communications.

Reproduction free of charge, courtesy copy requested.

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