Using the IFOY the right way

The IFOY AWARD is a valuable instrument for increasing awareness of products and companies in the logistics industry. For the annual media monitor, analysis tools are used to determine the total number of all online and social media publications about the IFOY AWARD.

On average, between 2000 and 4000 articles are published each year in more than 700 media outlets from around 40 countries. The online media reach averages around half a million. Above all, the international jury of 24 editors-in-chief of leading logistics magazines guarantees both reach and a positive image. Together, the jury represents a reach of well over 400,000 print readers, plus a further 300,000 newsletter recipients around the globe. For start-ups in particular, the strong marketing effect that a nomination brings is regularly evident.

Tips for using the IFOY PR effect:

  1. Proactive press work: Actively use the nomination in your press work from the moment it is announced. Write press releases and integrate the nomination or the win into the boilerplate of your press releases.
  2. Use IFOY content: Use the extensive image and video material produced by IFOY as well as the test reports and Innovation Checks, which are available to all nominees free of charge, to support your PR and sales activities.
  3. Publish the key messages of the Innovation Check: Integrate the key findings of the IFOY Innovation Check into your corporate communications to emphasize the innovative strength and customer benefits of your product or solution.
  4. Visual communication: Use the official “IFOY finalist” and “IFOY winner” buttons on exhibition walls, advertisements, stickers for products, websites or other print and online products to showcase your successes and to create visual stimuli and improve perception among potential customers.
  5. Use the IFOY audit and seal for sales and tenders: After the IFOY Audit, use the “Best in Intralogistics” Certificate on your website or in your printed materials.
    Prepare the test areas and/or the scientific expertise of the Innovation Check for your sales department and distribute them to customers or use them in tenders. The IFOY Audit is a respected test procedure and experience has shown it to be an advantage as an independent certificate in tenders.
  6. Share posts: The IFOY organization regularly publishes posts on LinkedIn. Share these posts on your own channels to make potential customers aware of your nomination and increase your international visibility.
  7. Use hashtags strategically: Use targeted hashtags like #ifoy, #ifoyaward, #ifoyrocks and #ifoyjury, but no more than four to maximize social media visibility.
  8. Networks, events and image transfer: IFOY stands for proven innovation and customer benefits. Use the TEST CAMP INTRALOGISTICS to network with decision-makers. Present yourself there (inter-)actively to increase the innovative strength and customer orientation of your brand and invite selected customers to the TEST CAMP.
  9. IFOY Behind the Scenes: Extend your nomination or win with the IFOY Behind the Scenes format, a one-day event with live viewing of your nominated products and solutions.
  10. Best of the best: Celebrate with your employees!

With these measures, companies can fully exploit the advantages of an IFOY nomination and achieve a sustainable PR and sales effect.
“Whoever is nominated has actually already won,” as one nominee once put it with regard to the marketing value: Conservatively calculated, the minimum marketing value of those companies that simply enjoy a nomination in silence is around 190,000 euros. The front-runner, who put almost all the tips into practice, achieved a total of 4.4 million euros.

Conclusion: With a little initiative, you can turn an IFOY nomination into a real firework display. #ifoyrocks

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