Ms. Clarke, how much has the focus on sustainability changed intralogistics?
How much has the focus on sustainability changed intralogistics?
The focus on sustainability has not only changed intralogistics, it has turned it on its head, so to speak. No serious company or service provider thinks about developing a new product or service without taking sustainability into account. Developers, engineers and designers not only have to consider the practical benefits and technical possibilities of their products, they also have to think about the impact of the product or service on the environment. Therefore, the focus today is on energy efficiency, energy reduction, reduced emissions, environmentally friendly energy use, recycling, etc.
Products and services in intralogistics are completely different from those that came onto the market two decades ago. It is no longer enough to develop a new product that is good for the customer, it must also be good for the planet.
What do you expect from an IFOY applicant?
I expect the product or service offering to set standards in its segment. It must offer something extremely unusual or unique. The product must not remind me of any other product from the intralogistics sector and should be remarkable. I want to think to myself: This is an outstanding product/concept! I want to be sure that success on the market is guaranteed – because it is so extraordinary.
What criteria are particularly important to you for the IFOY AWARD?
I look for simple but highly effective solutions to intralogistics challenges. I specifically say simple because – all too often – the simplest products are the cleverest. In short: I want to see a product that offers clear and convincing advantages over its competitors.
What is your highlight at the IFOY AWARD?
The biggest highlight for me is the access to information about the best products in the world in the field of intralogistics. The IFOY AWARD gives me the opportunity to evaluate the products that are setting the standard in the world of intralogistics. It’s a chance to see the future in action – here and now.
