IFOY Audit
Finalists undergo the three-stage IFOY Audit as part of the IFOY Audit, which takes place during the TEST CAMP INTRALOGISTICS. This consists of the scientific IFOY Innovation Check, the IFOY Test and the jury test.
The Shoebox Picker is an advanced, intelligent robotic arm tool that reliably grips and manipulates a wide variety of shoeboxes. It is the first picker that can handle unsealed shoeboxes in all their variety (size, weight, lid type and orientation). This hardware is supported by an AI system that identifies items and guides the picker. The solution enables the automation of previously manual-only picking and sorting processes, increasing operational efficiency of warehouses and decreasing dependency on manual labour.
Product name and company
Shoebox Picker – Nomagic
Category
Stationary Robot / Robot Warehouse System

The Shoebox Picker is a specialized, mechanical end-of-arm tool designed for robotic automation in logistics.
The core of the product is its innovative picker mechanism. Its primary function is to reliably grip, lift, and manipulate a wide variety of shoeboxes. Its design uniquely addresses the key challenges of this item type:
To apply this hardware effectively in a dynamic warehouse, the picker is integrated with an AI-based system. This software component acts as the “eyes” and “brain” for the tool. It:
The intended use is to fully automate logistics processes that are currently manual. This includes:
The main innovation is the novel mechanical picker mechanism itself, which is the first to solve the physical problem of handling unsealed shoeboxes. Until now, the comparable model was a human worker. Standard robotic grippers (e.g. vacuum, clamp, finger) are not viable solutions because they cannot overcome three fundamental challenges:
Nomagic’s Shoebox Picker is the first to overcome these specific physical barriers.
The second, supporting innovation is the integration of an AI perception system. This is what makes the advanced hardware usable in a real-world, mixed-SKU environment. While the gripper can pick, AI identifies each shoebox’s specific type, position, and orientation, and then determines the optimal angle and grip points to use. This eliminates the need for items to be perfectly singulated or pre-oriented, a requirement that made automation impractical before.
The product is therefore a complete solution: innovative hardware to perform the task, and the integrated AI to guide it.
The market relevance is exceptionally high as it directly targets a major bottleneck in two sectors: e-commerce and retail. Based on industry data, shoeboxes constitute approximately 20% of all items handled in a typical fashion e-commerce warehouse. For fulfillment centers specializing in footwear, this percentage is significantly higher.
Target groups are:
E-commerce fulfillment centers: Any large-scale online retailer for fashion, apparel, and footwear.
Third-party logistics (3PL) providers: Companies that manage warehousing and fulfillment on behalf of these retailers.
Footwear & apparel brands: Brands with their own direct-to-consumer (D2C) warehouse operations.
Retailers: Companies using dark stores or micro-fulfillment centers to fulfill online orders from retail locations.
Market potential: The potential market is vast. Every logistics operation currently using manual labor to pick, pack, or sort shoeboxes is a potential customer.
This innovation lands at a critical time. The industry faces intense pressure from persistent labor shortages and rising labor costs as well as increasing consumer demand for faster, more accurate fulfillment. The Shoebox Picker provides a direct solution to these pressures, offering a clear path to automation for a significant portion of warehouse volume.
The Shoebox Picker provides transformative, high-ROI benefits by automating a process that was previously 100% manual.
Labor cost reduction: Directly reduces the reliance on manual labor for picking, packing, and sorting shoeboxes, leading to immediate and substantial opex savings.
Solves labor dependency & shortages: Reduces dependency on an increasingly scarce and fluctuating manual workforce, ensuring business continuity.
Improved worker ergonomics & safety: Re-allocates human workers from a highly repetitive physical task to more complex roles, reducing the risk of musculoskeletal injuries.
Managing high peak seasons: Robots can work 24/7 at a consistent speed. This allows warehouses to dramatically increase their order fulfillment capacity and easily scale operations to meet peak season demand (like Black Friday).
Unlocks end-to-end automation: For many fashion warehouses, shoeboxes were the last major “manual-only” item. This picker is the missing link that allows fully automated operation, maximizing the ROI of all other automation systems in the facility.
Enhanced accuracy: Robotic handling minimizes human errors, leading to better inventory accuracy and fewer mis-picks, which in turn reduces the costly returns process
Handles real-world warehouse conditions: The supporting AI system allows the picker to handle mixed SKUs and items in varied orientations (vertical/horizontal) without costly upstream process changes (like pre-sorting).
The Shoebox Picker by Nomagic is a specialized robotics system for the automated handling of unsealed, two-piece shoe boxes, combined with an AI-based perception and control system. The end-of-arm gripper developed for picking shoe boxes secures lid and base of the box simultaneously from two sides, thereby preventing the lid from opening or falling off during lifting. The integrated AI system analyzes in real time the size, lid type, and orientation of each box, determines the optimal gripping position on this basis, and calculates the gripping points and motion sequences accordingly, without requiring pre-sorting or singulation. A further advantage of the system is its multi-orientation capability. The picker handles boxes in both vertical and horizontal storage positions and is therefore a key enabler of the achievable storage density. With a throughput of up to 450 shoe boxes per hour, the system convincingly demonstrates its practical readiness.
Automated handling of unsealed shoe boxes has long been considered an unsolved problem in intralogistics. Vacuum, clamping, and finger grippers fail due to the combination of loose lids, high variation in size and material, and different storage orientations, with the human picker being the only functional solution to date. The Shoebox Picker closes this gap reliably for the first time. In addition, the picker can not only grip boxes but also actively reorient them, opening up new possibilities in warehouse organization. The combination of a novel gripping principle, active orientation capability, and integrated AI control system makes the picker fully operational only in real, unstructured warehouse environments.
Shoe boxes account for a significant share of item volume in fashion fulfillment centers and have until now been the last remaining manual link in highly automated warehouses. The picker closes this gap and enables fully automated processes for the first time, with direct benefits through labor cost reduction, independence from fluctuating labor markets, and scalable handling of peak periods. Since neither pre-sorting nor sealing of boxes is required, the picker integrates seamlessly into existing operational workflows and minimizes implementation effort for the customer. As the missing link, it also maximizes the ROI of all upstream automation systems. The picker is consistently designed for shoe boxes and related two-piece packaging formats. For other item types in a warehouse, complementary solutions are required. Within its defined application scope, the benefit is demonstrably convincing.
Fashion and footwear e-commerce are large, growing markets with high automation pressure due to labor shortages and rising wage costs. The Zalando reference gives the product immediate credibility and shows that the solution performs in real-world operations. Other large fashion operators and 3PL service providers are natural next users. The focus on shoe boxes and related packaging formats defines a clearly addressable market with proven high demand. The potential for gradual expansion to additional two-piece packaging types exists and could further expand market reach in the future.
The Shoebox Picker by Nomagic solves a well-known and previously unresolved automation problem in the industry for the first time in a reliable way, with the consistent focus on shoe boxes not being a conceptual compromise but the reason for the achieved solution depth. The practical readiness demonstrated in the Zalando rollout underlines the system’s performance in real-world use and highlights the Shoebox Picker as a strong example of application-ready innovation in intralogistics.
| Functionality / type of implementation | ++ |
| Novelty / Innovation | ++ |
| Customer benefits | + |
| Market relevance | + |
| ++ very good / + good / Ø balanced / – less / — not available | |
Image/video credits: Nomagic
Finalists undergo the three-stage IFOY Audit as part of the IFOY Audit, which takes place during the TEST CAMP INTRALOGISTICS. This consists of the scientific IFOY Innovation Check, the IFOY Test and the jury test.
In den Statuten sind die Grundwerte und die Standards des IFOY AWARD festgelegt, nach denen die Organisation handelt. Dazu gehören unter anderem Gremien, Wahlomodus, Bewertungskriterien sowie der Code of Conduct.
The International Intralogistics and Forklift Truck of the Year has three bodies: Jury, sponsors, and advisory board.