Anyone who makes it to the final of the IFOY AWARD is world-famous from one day to the next. Almost 900 media outlets in 49 countries report on the IFOY finalists. And there is a reason for this. “Testing makes the difference”, is how the head of the jury, Anita Würmser, puts it. The application portal opens on August 1 every year and the question is always the same.

“Look, touch, try – that’s what makes the IFOY AWARD special. Says IFOY juror and MM Logistics Editor, Bernd Maienschein. Why is that and what else can surprise him?