Ying (Crystal) Xu
Deputy Editor-in-Chief China Industrial News
Ying (Crystal) Xu is deputy Editor-in-Chief of “China Industrial News”, which is jointly sponsored by the China Industrial Economic Federation and the China Machinery Industry Federation. China Industrial News is application-oriented to Chinese industry and is aimed at industry executives.
Crystal started her career in 2013 as an editor at the Beijing branch of the Würzburg-based Vogel publishing house. In 2015, she was appointed as the Managing Editor-in-Chief of “MM Logistics China”. During her career, she has received the Excellent Editorial Award and the Live Broadcasting Pioneering Award from the China Machinery Information Research Institute several times. She maintains close cooperative relationships with clients in many industries and maintains close contacts with several associations in the Chinese industry (including logistics). It participates in the text and video coverage of several large-scale forum projects.
She specializes in automation, material handling, artificial intelligence, metal processing and construction machinery.
I have always had a passion for intralogistics. The innovations that I see every year at the IFOY AWARD further fuel this passion. It is precisely these products that confirm to me again and again how innovative this industry is.
Interview
What are the characteristics of a successful intralogistics solution for you?
A successful intralogistics solution does not necessarily have to be the most technologically advanced or comprehensive, but it must be the solution that best meets the needs of users and helps them to achieve the greatest possible benefit. That’s why I base my vote on the test results and performance parameters of the product, but even more so on the evaluation of customer benefit in the Innovation Check.
Can you remember the first IFOY winner who was also your favorite?
Yes, that was the ESR 1000 from Crown. An impressive device.
What can an IFOY applicant surprise you with?
I am always surprised by the self-confidence of the next generation of leaders. Today’s managers are younger and more active in their thinking and propose products and solutions that are more unique.
What is your highlight at the IFOY AWARD?
The internationality. Companies from all over the world – including China – can apply for an IFOY AWARD and have a chance of being nominated. This creates a network of excellent technologies and a bridge for global companies.
